The brief was - Peugeot 406 Satellite Navigation, now fitted as standard. The solution speaks for itself
The TV commercial was running a strap-line which said 'Stop liking, start loving, which is why we came up with the concept using the dilated pupil. We also did a lenticular postcard as part of the campaign, where the pupil dilated before your eyes.
At the time we created this concept, we had a great relationship with a nationwide travel agent who allowed us window space for this ambient media piece. The car edition was called a Peugeot 106 Independence, we saw the perfect opportunity to place the ad where people weren't expecting to see it.. obviously getting away for only £149 would catch anyone's eye!!!