GB Group

The GB Group had data software which made sure of a 99.8% accuracy rate. So the name on the envelopes sent out would be up to date and spelt right.. Nobody likes mail with their names spelt incorrectly. Would've been so easy to create something with envelopes or targets for accuracy concepts. But we figured you had to get the name correct in all ares of life... including the bedroom. The ad campaign was an absolute smash, and the biggest compliment was when the client informed us that their biggest competitor called them up to congratulate GB on such a great ad.